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Course Description
Intent: To develop a better understanding of how to develop your value proposition statement and build your own unique professional story.
Details: Learning how to build an unique personal story to pitch in professional settings.
Desired Results: Understanding your unique selling point (USP) and the story framework you are going to use to tell your unique story.
Important Tools: Klaff’s STRONG Framework and Strategyzer AD-LIB Statement Tool
Key concepts covered:
1. Basic elements of a story
2. Klaff’s “STRONG” Framework
3. Integrating your USP into your pitch story
