Course Description

Intent: To develop a better understanding of how “Business is designed and how it works”.

Details: Introduction to the “business model canvas” and the “value proposition canvas”.

Desired Results: Understanding of key business drivers like “Customer Segmentation”, “Value Proposition” and “Customer Relationships” to help you understand how to plan and chart a business model for any established or new business.

Important Tools: Business Model Canvas and Business Model You Canvas

Key concepts covered:

1. Customer Segments: Who are the business’ primary customers? What are the attributes of these customers? What is their principal need?
2. Value Propositions: What is the principal value that the business provides to its customers? How does the value address the need?
3. Channels: How does the business deliver the value to its customers? What are the principal means adopted to sell/deliver?
4. Customer Relationships: How does the business engage and support its customers? How are the relationships maintained and strengthened?
5. Revenue Streams: How does the business make its money? How is revenue generated from delivering the value propositions?
6. Key Resources: What key resources does the business need to execute its day to day operations and to deliver the promised value proposition?
7. Key Activities: What are the essential business activities that would have to be carried for the successful delivery of value propositions?
8. Key Partnerships: What partnerships – expertise and resources – are required for the successful delivery of value proposition?
9. Cost Structure: What are the major costs for the business, for developing and for delivering the value proposition?